
Between
the lines
Between
the lines
Between
the lines
Between
the lines
Between the Lines is where we explore the space between strategy and execution — where organizations turn vision into results in a world that never stands still. We examine how companies can bridge the strategy-market gap, ensuring execution stays adaptive and dynamically aligned with shifting realities. Expect insights on AI-driven decision-making, operational alignment, and the future of strategy execution.
Featured Articles
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

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→
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article
→
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Adaptive Strategies
Is Your Business Strategy Too Rigid?

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→
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren
, CMO
Adaptive Strategies
Mar 10, 2025
in
Adaptive Strategies
The Strategy-Market Gap

Read the article
→
Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren
, CMO
Adaptive Strategies
All Articles
All


Kristian Luoma
, Co-founder
AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.
Intelligent Operating Model


Kristian Luoma
, Co-founder
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.
Strategy Execution


Kristian Luoma
, Co-founder
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.
Strategy Execution


Ben Saren
, CMO
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.
Adaptive Strategies
Load More
Featured Articles
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

Read the article
→
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article
→
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Adaptive Strategies
Is Your Business Strategy Too Rigid?

Read the article
→
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren
, CMO
Adaptive Strategies
Mar 10, 2025
in
Adaptive Strategies
The Strategy-Market Gap

Read the article
→
Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren
, CMO
Adaptive Strategies
All Articles
All


Kristian Luoma
, Co-founder
AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.
Intelligent Operating Model


Kristian Luoma
, Co-founder
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.
Strategy Execution


Kristian Luoma
, Co-founder
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.
Strategy Execution


Ben Saren
, CMO
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.
Adaptive Strategies
Load More
Featured Articles
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

Read the article
→
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article
→
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Adaptive Strategies
Is Your Business Strategy Too Rigid?

Read the article
→
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren
, CMO
Adaptive Strategies
Mar 10, 2025
in
Adaptive Strategies
The Strategy-Market Gap

Read the article
→
Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren
, CMO
Adaptive Strategies
All Articles
All


Kristian Luoma
, Co-founder
AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.
Intelligent Operating Model


Kristian Luoma
, Co-founder
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.
Strategy Execution


Kristian Luoma
, Co-founder
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.
Strategy Execution


Ben Saren
, CMO
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.
Adaptive Strategies
Load More
Featured Articles
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

Read the article
→
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Strategy Execution
Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article
→
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma
, Co-founder
Strategy Execution
May 8, 2025
in
Adaptive Strategies
Is Your Business Strategy Too Rigid?

Read the article
→
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren
, CMO
Adaptive Strategies
Mar 10, 2025
in
Adaptive Strategies
The Strategy-Market Gap

Read the article
→
Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren
, CMO
Adaptive Strategies
All Articles
All


Kristian Luoma
, Co-founder
AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.
Intelligent Operating Model


Kristian Luoma
, Co-founder
Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.
Strategy Execution


Kristian Luoma
, Co-founder
Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.
Strategy Execution


Ben Saren
, CMO
Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.
Adaptive Strategies
Load More