Between
the lines

Between
the lines

Between
the lines

Between
the lines

Between the Lines is where we explore the space between strategy and execution — where organizations turn vision into results in a world that never stands still. We examine how companies can bridge the strategy-market gap, ensuring execution stays adaptive and dynamically aligned with shifting realities. Expect insights on AI-driven decision-making, operational alignment, and the future of strategy execution.

Featured Articles

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

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Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Adaptive Strategies

Is Your Business Strategy Too Rigid?

Read the article

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

Mar 10, 2025

in

Adaptive Strategies

The Strategy-Market Gap

Read the article

Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

All Articles

All

Kristian Luoma

Kristian Luoma

, Co-founder

AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.

Intelligent Operating Model

Kristian Luoma

Kristian Luoma

, Co-founder

Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Strategy Execution

Kristian Luoma

Kristian Luoma

, Co-founder

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Strategy Execution

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Adaptive Strategies

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Featured Articles

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

Read the article

Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Adaptive Strategies

Is Your Business Strategy Too Rigid?

Read the article

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

Mar 10, 2025

in

Adaptive Strategies

The Strategy-Market Gap

Read the article

Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

All Articles

All

Kristian Luoma

Kristian Luoma

, Co-founder

AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.

Intelligent Operating Model

Kristian Luoma

Kristian Luoma

, Co-founder

Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Strategy Execution

Kristian Luoma

Kristian Luoma

, Co-founder

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Strategy Execution

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Adaptive Strategies

Load More

Featured Articles

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

Read the article

Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Adaptive Strategies

Is Your Business Strategy Too Rigid?

Read the article

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

Mar 10, 2025

in

Adaptive Strategies

The Strategy-Market Gap

Read the article

Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

All Articles

All

Kristian Luoma

Kristian Luoma

, Co-founder

AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.

Intelligent Operating Model

Kristian Luoma

Kristian Luoma

, Co-founder

Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Strategy Execution

Kristian Luoma

Kristian Luoma

, Co-founder

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Strategy Execution

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Adaptive Strategies

Load More

Featured Articles

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 1)

Read the article

Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Strategy Execution

Why Your Strategy Needs a Fresh Perspective — And How AI Fits In (Part 2)

Read the article

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Kristian Luoma

Kristian Luoma

, Co-founder

Strategy Execution

May 8, 2025

in

Adaptive Strategies

Is Your Business Strategy Too Rigid?

Read the article

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

Mar 10, 2025

in

Adaptive Strategies

The Strategy-Market Gap

Read the article

Many strategies fail not in execution, but because they're out of sync with the market. Discover how to spot and close the strategy-market gap, before it costs you growth.

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Adaptive Strategies

All Articles

All

Kristian Luoma

Kristian Luoma

, Co-founder

AI won’t replace the PMO but it will force it to evolve. In this post, co-founder Kristian Luoma explains why situational awareness, not reporting, is the real strategic advantage. Learn how AI-powered tools like Pulse and the GPS framework can help transformation leaders move from inertia to intelligent execution.

Intelligent Operating Model

Kristian Luoma

Kristian Luoma

, Co-founder

Static strategies can’t keep up with today’s pace of change — and most organizations feel the pain through misalignment and stalled initiatives. This post explores the root cause: the Strategy–Market Gap, and introduces GPS, a new, AI-friendly approach to strategy that helps companies adapt faster and execute with greater precision.

Strategy Execution

Kristian Luoma

Kristian Luoma

, Co-founder

Part 2 dives into how the GPS (Goals–Problems–Solutions) framework works in practice — and why it’s built to keep strategy adaptive, actionable, and AI-ready. Learn how to apply GPS to prioritize what matters, align teams at every level, and turn obstacles into catalysts for execution — all while keeping humans and AI on the same strategic page.

Strategy Execution

Ben Saren, CMO at In Parallel

Ben Saren

, CMO

Most strategies break under pressure because they’re built to predict, not adapt. This post introduces Adaptive Strategies: a modern approach to business strategy that helps organizations stay aligned, responsive, and resilient in a world of constant change.

Adaptive Strategies

Load More