Privacy Policy

Effective 27.5.2025

1. Introduction

At In Parallel, we are committed to protecting your privacy. This Privacy Statement explains what data In Parallel collects, for what purpose, how the data is handled, and your rights and choices under the General Data Protection Regulation (GDPR) and ePrivacy Directive. This Privacy Statement applies only to data collected via our public website; data collected under our customer agreements are governed by those separate contract terms.

At In Parallel, we are committed to protecting your privacy. This Cookie Policy explains how we use cookies on our website, the types of cookies we use, and how you can manage them.

At In Parallel, we are committed to protecting your privacy. This Privacy Statement explains what data In Parallel collects, for what purpose, how the data is handled, and your rights and choices under the General Data Protection Regulation (GDPR) and ePrivacy Directive. This Privacy Statement applies only to data collected via our public website; data collected under our customer agreements are governed by those separate contract terms.

2. What data does In Parallel collect and what do we use it for?


In Parallel collects information about its website visitors as part of its legitimate interest to understand who has interest in the offering of In Parallel, to optimize the website, and for marketing purposes.


Here's a breakdown of what data is collected, the purposes for which it is used, how long it is retained, and the legal justification behind each practice:


  1. IP Address

    • Purpose: Used to optimize website traffic and ensure security.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in maintaining security and improving website performance.

  2. Your Region

    • Purpose: Helps optimize the website and gain insights into visitor demographics. Also supports compliance with local laws.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in improving accessibility and understanding customer bases; supports compliance with legal obligations based on geographic location.

  3. Technical Device Information
    (e.g. browser type, operating system, screen resolution, device type)

    • Purpose: Ensures the website is optimized and accessible across different devices.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in improving and maintaining website accessibility.

  4. Website Interactions
    (e.g. pages opened, buttons clicked, etc.)

    • Purpose: Analyzed to enhance the website and better understand user behavior.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in understanding potential and existing customers.

  5. Contact Details
    (e.g. name, company, email address)

    • Purpose: Used to contact users who subscribe to the newsletter or reach out via the contact form. Also used to track interest and marketing effectiveness.

    • Retention Period: Up to 1 year after unsubscribing.

    • Legal Basis:

      • Legitimate interest in tracking marketing effectiveness and re-engaging with potential customers (especially in B2B contexts).

      • Consent is required for sending B2C marketing emails.

  6. Referral Source

    • Purpose: Helps understand how users find the website.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in tracking marketing effectiveness and user engagement.


In Parallel also utilizes cookies for various purposes. For more detailed information, users are directed to consult the full cookie policy available at: https://www.in-parallel.com/cookie-policy


Note: In Parallel does not sell your personal information.


Third-Party Data Sources

In addition to data collected directly, In Parallel may receive supplementary data from trusted third-party platforms, primarily for marketing analytics and campaign measurement:


  1. LinkedIn

    • Data Provided: Information from marketing campaigns such as page views, conversions, and technical device information.

    • Contact Information:

  2. Meta

    • Data Provided: Similar to LinkedIn, includes page views, conversions, and device-related technical data.

    • Contact Information:


2. What data does In Parallel collect and what do we use it for?


In Parallel collects information about its website visitors as part of its legitimate interest to understand who has interest in the offering of In Parallel, to optimize the website, and for marketing purposes.


Here's a breakdown of what data is collected, the purposes for which it is used, how long it is retained, and the legal justification behind each practice:


  1. IP Address

    • Purpose: Used to optimize website traffic and ensure security.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in maintaining security and improving website performance.

  2. Your Region

    • Purpose: Helps optimize the website and gain insights into visitor demographics. Also supports compliance with local laws.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in improving accessibility and understanding customer bases; supports compliance with legal obligations based on geographic location.

  3. Technical Device Information
    (e.g. browser type, operating system, screen resolution, device type)

    • Purpose: Ensures the website is optimized and accessible across different devices.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in improving and maintaining website accessibility.

  4. Website Interactions
    (e.g. pages opened, buttons clicked, etc.)

    • Purpose: Analyzed to enhance the website and better understand user behavior.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in understanding potential and existing customers.

  5. Contact Details
    (e.g. name, company, email address)

    • Purpose: Used to contact users who subscribe to the newsletter or reach out via the contact form. Also used to track interest and marketing effectiveness.

    • Retention Period: Up to 1 year after unsubscribing.

    • Legal Basis:

      • Legitimate interest in tracking marketing effectiveness and re-engaging with potential customers (especially in B2B contexts).

      • Consent is required for sending B2C marketing emails.

  6. Referral Source

    • Purpose: Helps understand how users find the website.

    • Retention Period: Less than 2 years.

    • Legal Basis: Legitimate interest in tracking marketing effectiveness and user engagement.


In Parallel also utilizes cookies for various purposes. For more detailed information, users are directed to consult the full cookie policy available at: https://www.in-parallel.com/cookie-policy


Note: In Parallel does not sell your personal information.


Third-Party Data Sources

In addition to data collected directly, In Parallel may receive supplementary data from trusted third-party platforms, primarily for marketing analytics and campaign measurement:


  1. LinkedIn

    • Data Provided: Information from marketing campaigns such as page views, conversions, and technical device information.

    • Contact Information:

  2. Meta

    • Data Provided: Similar to LinkedIn, includes page views, conversions, and device-related technical data.

    • Contact Information:


3. Data storage and security
In Parallel uses European data centers for data storage. For retention periods, please see section 2.


Safety measures:

  • Access is limited to personnel with a direct need to access the data

  • We use encryption in transit and at rest

  • Staff receives regular GDPR trainings by our Data Protection Officer

  • We run regular company wide security audits

3. Data storage and security
In Parallel uses European data centers for data storage. For retention periods, please see section 2.


Safety measures:

  • Access is limited to personnel with a direct need to access the data

  • We use encryption in transit and at rest

  • Staff receives regular GDPR trainings by our Data Protection Officer

  • We run regular company wide security audits

4. What rights do you have under GDPR?
The right to be informed. This privacy statement is here to help inform you.

  • Right of access. You have the right to request the data we have about you.

  • Right of rectification. If we have any incorrect data about you, you have the right to correct it.

  • Right to erasure. If you want us to remove data about you, you may request this of us.

  • Right to restriction of processing. If you want us to stop processing data about you, you may request this of us.

  • Right to data portability. If you want to transfer your data to another service, you may request us to help with this.

  • Right to object. If you believe that we should not process your data, you may object to our legal grounds.

  • Rights related to automated decision making. If you do not want us to use automated decision making, you may request this of us.

  • The right to lodge a complaint with a supervisory authority, such as your national data protection ombudsman.


Please contact us for any help in exercising your rights.

4. What rights do you have under GDPR?
The right to be informed. This privacy statement is here to help inform you.

  • Right of access. You have the right to request the data we have about you.

  • Right of rectification. If we have any incorrect data about you, you have the right to correct it.

  • Right to erasure. If you want us to remove data about you, you may request this of us.

  • Right to restriction of processing. If you want us to stop processing data about you, you may request this of us.

  • Right to data portability. If you want to transfer your data to another service, you may request us to help with this.

  • Right to object. If you believe that we should not process your data, you may object to our legal grounds.

  • Rights related to automated decision making. If you do not want us to use automated decision making, you may request this of us.

  • The right to lodge a complaint with a supervisory authority, such as your national data protection ombudsman.


Please contact us for any help in exercising your rights.

5. Data collection about children
We do not knowingly collect or process data relating to children. If you believe we have done so, please contact us.

6. Policy Updates
We may update this Privacy Statement from time to time to reflect legal or operational changes. We will notify users of this with a banner upon visiting the website, and in case of material changes, contact users where we have the means to do so. To see when this policy was last updated, check “last updated” at the top of this page.

6. Policy Updates
We may update this Privacy Statement from time to time to reflect legal or operational changes. We will notify users of this with a banner upon visiting the website, and in case of material changes, contact users where we have the means to do so. To see when this policy was last updated, check “last updated” at the top of this page.

7. Contact Information
In Parallel is headquartered in Finland and has appointed a Data Protection Officer (DPO) whom you can contact with any questions, including to exercise your privacy rights. They can be reached at:


Email: privacy@in-parallel.com


Postal address:

In Parallel

Data Protection Officer

Salomoninkatu 17 B 4

00100 Helsinki, Finland

7. Contact Information
In Parallel is headquartered in Finland and has appointed a Data Protection Officer (DPO) whom you can contact with any questions, including to exercise your privacy rights. They can be reached at:


Email: privacy@in-parallel.com


Postal address:

In Parallel

Data Protection Officer

Salomoninkatu 17 B 4

00100 Helsinki, Finland