About us
We’re building the infrastructure for how modern companies actually run.
In Parallel connects meetings to plans, plans to tools, and keeps everyone working from the same picture of reality. Founded in 2023, based in Helsinki and Munich.
Book a demoThe problem
Management overhead is a systemic problem.
Status updates, alignment meetings, update decks — that’s not leadership, it’s maintenance. And every company is paying for it. Research puts the cost at 46% of management time spent coordinating, and 95% of decisions never reaching the systems meant to execute them. The gap between what a company decides and what it does has become the defining tax on modern work.
Our vision
Most management overhead isn’t necessary.
Most of it can be handled automatically — meetings captured, plans updated, decisions routed — so leaders spend their time on the decisions that actually need them. That’s the infrastructure we’re building. Not another tool. The layer underneath the tools.
Our mission
Do the right things right — every week, not just every quarter.
We connect meetings, plans, and tools so your organisation runs on what actually happened — not on what people remember. The result: companies that see themselves clearly, decide faster, and spend less time maintaining the illusion of alignment.
Our leadership
Built by people who’ve felt this problem firsthand.
We’ve built enterprise software, run large product orgs, and sold into the market we’re now building for. We know what management overhead costs — because we’ve paid it.
Markku Mäkeläinen
Co-founder & CEO
Founder of a data pricing startup, where he executed a fast GTM that led to a high-value exit. Built and led Facebook's International Partnerships organization, which made the Internet.org initiative a scaled success. Scaled a music-oriented Fintech from pre-product, pre-revenue to €550m GTV in 18 months.
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Kristian Luoma
Co-founder, Product
Won 20 awards for new business initiatives at OP Financial Group, built more than 60 products, with up to 300 million active users. Acquired and integrated 15 companies.
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Michal Olczak
Chief Technology Officer
Led engineering teams at OP Financial Group and Nokia across finance and enterprise products. Known for shipping complex systems on time and building teams that stay.
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Jari Heinonen
Head of Sales
Over 25 years in B2B SaaS, from mid-market to enterprise and telecoms. Has scaled early-stage companies into commercial operations across the US and Europe.
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Sami Niemelä
Head of Design
Previously partner & co-founder at Nordkapp, Finland's leading strategic design consultancy. Winner of 40 awards. Contributor to several successful scale-up and startup projects, including Oura, Supermetrics, Beddit, and Umbra 3D.
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Topi Järvinen
Head of Customer Success
Ex-PwC innovation leader who has launched 100+ products, guided 40+ startup investments and co-founded two companies.
LinkedInJoin us to do the right things right.
We’re building software that removes coordination overhead from large organisations. If that’s the kind of problem you want to work on, we’d like to meet you.
See open positionsLocations
Where we work.
Helsinki (HQ)
In Parallel OySalomonkatu 17 B 4. Krs
Autotalo, 00100
Helsinki, Finland
Munich
In ParallelFreddie-Mercury-Straße 5
80797 München
Germany