We are In Parallel. We empower enterprise organizations and people to do the right things right.
Our vision is to lead a new generation of enterprise software that empowers organizations to thrive in the face of complexity and change. By harnessing AI’s transformative capabilities, we help organizations and people become their best, contributing to a future where everyone can achieve their full potential. Our commitment to quality, creativity, and humanity aims to make a lasting, positive impact on our customers and the world.
Our core offering, the Intelligent Management System keeps plans and reality in lockstep by turning your existing rhythms—1:1s, ops weeklies, quarterly reviews—into a learning loop that captures what happened, understands what changed, routes action, and remembers what was learned.
The result: fewer status rituals, faster momentum, and a trusted, living picture of the business. Learning becomes infrastructure; decisions compound.
Founded in 2023, In Parallel is based in Helsinki, Finland.
We are building
the future of work
Our vision
AI amplifies the human contribution when we rethink the work around it. This means the end of management-as-overhead so leaders can focus on purpose, principles, priorities, promises, and people. AI assists; humans decide.
Our mission
Empower organizations and people to do the right things right—every week, not just every quarter.
What that means in practice
We connect the dots across meetings, project tools, Slack/Teams, and email so your organization runs on shared memory, not recollection—clarity without clutter, governance without friction. Routines run the company. Build better ones.
Our leadership
We’re builders with deep experience in enterprise software, product, and go-to-market—focused on compounding learning across large organizations.
Our mission is to empower organizations and individuals to do the right things right, and a vision to lead a new generation of enterprise software that equips large companies to thrive in the face of complexity and change.
Markku
Mäkeläinen
Co-founder & CEO
Founder of a data pricing startup, where he executed a fast GTM that led to a high-value exit. Built and led Facebook’s International Partnerships organization, which made the Internet.org initiative a scaled success. Executed numerous startups as a founder, operator, or investor, e.g., as an operator, scaled a music-oriented Fintech from pre-product, pre-revenue to €550m GTV in 18 months.
Kristian
Luoma
Co-founder, Product
Won 20 awards for new business initiatives at OP Financial Group, built more than 60 products, with up to 300 million active users. Acquired and integrated 15 companies.
Our company value
Be Water
Michal
Olczak
Chief Technology Officer
With a deep background in leading teams across finance and enterprise sectors, he spearheaded technical innovation and agile delivery at OP Financial Group and Nokia, consistently developing transformative solutions that elevated industry benchmarks.
Jari
Heinonen
Head of Sales
Senior sales operations professional with over 25 years of experience in B2B SaaS companies, spanning global mid-market, enterprise, and telecommunications sectors. Proven track record of scaling growth start-ups in the US and Europe.
14
Nationalities we employ
Sami
Niemelä
Head of Design
Previously partner & co-founder at Nordkapp, Finland’s leading strategic design consultancy. Winner of 40 awards. Contributor to several successful scale-up and startup projects, including Oura, Supermetrcs, Beddit, and Umbra 3D. Created foresight tools used widely, co-founded IxDA Helsinki, board at IxDA Global. Ex-Nokia Design. MBA student.
Topi
Järvinen
Head of Customer Success
Ex-PwC innovation leader who has launched 100 + products, guided 40 + startup investments and co-founded two companies..
Our mission is to empower organizations and people to do the right things right.
At In Parallel, our vision is to lead the way in the next generation of enterprise software and empower organizations to thrive amidst complexity and change.
If you care about compounding learning, clean execution, and software that removes management tax, you’ll feel at home here. Through our commitment to quality, creativity, and humanity, we aim to make a lasting, positive impact on our customers and the world.
Founded by seasoned technology executives
Offices in three European countries
Diversity and inclusion is at our core
Contact Us
Helsinki (HQ)
In Parallel Oy
Salomonkatu 17 B 4. Krs
Autotalo, 00100
Helsinki, Finland
Munich
In Parallel
Freddie-Mercury-Straße 5
80797 München
Germany
Get in touch
For general inquiries, please use the following form. If forms aren’t your thing, you can email us directly at info@in-parallel.com.