How to build a
company brain.
Give your AI the context it needs. See how real teams turn meetings, decisions and commitments into shared context their AI can use.
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Kristian Luoma -
Markku Mäkeläinen -
Jari Heinonen -
Topi Järvinen
Next session
18
Nov
Wed · 16:00 Helsinki · 14:00 London
Session 1 of 4
How to build a company brain: three parts, and the one that is hard
25
Nov
Wed · 16:00 Helsinki · 14:00 London
Session 2 of 4
Projects that do not drift
2
Dec
Wed · 16:00 Helsinki · 14:00 London
Session 3 of 4
Customer success on shared context
9
Dec
Wed · 16:00 Helsinki · 14:00 London
Session 4 of 4
Build or buy, and where management starts
The programme
Week by week.
4 live sessions, 1 hour each: a 40-minute session, then 15 to 20 minutes of Q&A. Explore the topics and choose the sessions you want to join.
Four sessions
Explore the sessions.
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Session 1 · 16:00 Helsinki · 14:00 London
How to build a company brain: three parts, and the one that is hard
“Why does our AI still not know what we decided?”
The formula, and why raw meeting data is a liability before it becomes an asset.
- Kristian Luoma
- Markku Mäkeläinen
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Session 2 · 16:00 Helsinki · 14:00 London
Projects that do not drift
“What was decided last week, and what could slip?”
Projects and merger integration: continuity across a recurring meeting series, and a handover when the programme lead changes.
- Jari Heinonen
- Kristian Luoma
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Session 3 · 16:00 Helsinki · 14:00 London
Customer success on shared context
“Which customers are waiting on us right now?”
Customer success, shown on our own team: an account page per customer, the customer’s voice, and a decision log kept current from customer meetings.
- Topi Järvinen
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Session 4 · 16:00 Helsinki · 14:00 London
Build or buy, and where management starts
“Where do we stand against the plan this week?”
Management and board: our own weekly briefing and board pack, then the build-or-buy case.
- Markku Mäkeläinen
- Kristian Luoma
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You’re in.
Put your sessions in your calendar now. We email the link before each one.
- 18 Nov · How to build a company brain: three parts, and the one that is hard Google .ics
- 25 Nov · Projects that do not drift Google .ics
- 2 Dec · Customer success on shared context Google .ics
- 9 Dec · Build or buy, and where management starts Google .ics
Or follow the whole series
The whitepaper · 10 November
How to build a company brain
What a company brain is made of, what to use it for, how to start, and why the layer underneath it is the one part you should not build yourself. Use cases, one skill written out in full, and the questions to ask any vendor, us included.
86%
of managers use AI at work
91%
of them brief it by hand before it is useful
4.4 h
a week they expect back if AI could read shared context
Coordination Tax Index 2026, In Parallel’s survey of 247 managers in five countries, June 2026.
Your hosts
The people who run it on their own teams
Kristian Luoma
Co-founder, CPO
Won 20 awards for new business initiatives at OP Financial Group, built more than 60 products, with up to 300 million active users. Acquired and integrated 15 companies.
Sessions 1, 2 and 4
Markku Mäkeläinen
Co-founder, CEO
Founder of a data pricing startup, where he executed a fast GTM that led to a high-value exit. Built and led Facebook's International Partnerships organization, which made the Internet.org initiative a scaled success. Scaled a music-oriented Fintech from pre-product, pre-revenue to €550m GTV in 18 months.
Sessions 1 and 4
Jari Heinonen
Head of Sales
Over 25 years in B2B SaaS, from mid-market to enterprise and telecoms. Has scaled early-stage companies into commercial operations across the US and Europe.
Session 2
Topi Järvinen
Head of Customer Success
Ex-PwC innovation leader who has launched 100+ products, guided 40+ startup investments and co-founded two companies.
Session 3
FAQ
Before you register
- Is it free?
- Yes. Every session is free and online. Register once and pick the sessions you want.
- How long is each session?
- One hour. The session itself is 40 minutes, on the case and live in the product. The last 15 to 20 minutes are for your questions.
- What time are the sessions?
- Every session starts at 16:00 Helsinki time, which is 14:00 in London, and runs for an hour. Subscribe to the calendar feed and any change reaches your calendar on its own.
- Will there be a recording?
- Yes. Every session is recorded, and registered attendees get the link afterwards.
- When does the whitepaper come out?
- On 10 November, a week before the first session. Tick the box when you register and we send it to you that morning.