20 diagnostics + custom
Two domains.
Twenty diagnostics.
Scored from evidence.
Each diagnostic measures 5–8 independent dimensions, scored 0–100 with interpretive bands. Every finding traces back to specific evidence in specific meetings. Need something bespoke? We build custom diagnostics for your context.
Organisational Health
Strategy
Strategic Focus
Is your strategy actually driving daily decisions?
What it catches
Teams executing brilliantly on the wrong things. Strategy documents that exist but never enter the meeting room.
Market Fit
Does market reality match your strategy?
What it catches
Compensation structures that contradict strategy. Market signals in sales meetings that never reach the strategy team.
Execution
Decision Quality
Are decisions made with data, ownership, and timelines?
What it catches
Decisions avoided, made without data, or made by the wrong person. Meetings that feel productive but produce no actual decisions.
Meeting Effectiveness
Do meetings produce outcomes or just fill calendars?
What it catches
Meetings without agendas, without outputs, or with the wrong people. The difference between coordination and activity.
Accountability
Are commitments being tracked and honoured?
What it catches
Action items that evaporate between meetings. Accountability that concentrates on one person until they become the bottleneck.
People
Team Health
Is the team psychologically safe and dynamically balanced?
What it catches
Silent disengagement, dominant voice patterns, eroding trust. The dynamics that engagement surveys miss because people self-censor.
Network & Information Flow
Does information reach the right people in time?
What it catches
Three teams solving the same problem independently. Critical data trapped in one scope while another scope needs it urgently.
Change Capacity
Can the organisation absorb what it is planning?
What it catches
Restructuring during peak delivery. Cost-cutting that removes the capabilities needed for survival.
Risk & Governance
Risk Intelligence
Are risks identified, escalated, and mitigated?
What it catches
Risks mentioned once and never followed up. Escalation curves that are invisible meeting-by-meeting but unmistakable over time.
Board Readiness
Is governance evidence-based or ceremonial?
What it catches
Information that reaches the board 3–4 weeks after it was visible in team meetings. Governance gaps that create fiduciary risk.
Sales Operations
Pipeline & Deals
Activity
Is the team doing enough of the right things?
What it catches
High activity with low conversion. Reps busy on low-value tasks while pipeline starves.
Prospecting
Is outbound generating qualified pipeline?
What it catches
Spray-and-pray prospecting. High volume with no ICP fit. Messaging that never references customer pain.
Pipeline Health
Is the pipeline real, balanced, and moving?
What it catches
Stale deals inflating pipeline. Stage distribution that guarantees a miss next quarter.
Deal Quality
Are deals well-qualified and properly managed?
What it catches
Single-threaded deals. No mutual action plan. Champion who cannot mobilise budget.
Conversion
Are win rates healthy across stages and segments?
What it catches
Conversion cliffs at specific stages. Discounting patterns that erode margin without improving close rate.
Revenue & Coaching
Customer Engagement
Are customer relationships deepening or decaying?
What it catches
Accounts going quiet before churn. Expansion signals missed because CSMs and AEs don’t talk.
Forecast Accuracy
Can you trust the number your team commits?
What it catches
Sandbagging. Happy ears. Deals that slip quarter after quarter because no one calls the real close date.
Revenue Momentum
Is revenue accelerating, plateauing, or decelerating?
What it catches
Growth masking deteriorating unit economics. Expansion revenue hiding new-logo weakness.
Process Adherence
Is the sales process followed or just documented?
What it catches
CRM hygiene theatre. Stages advanced without exit criteria. Methodology adopted but never applied.
Coaching
Are managers developing reps or just inspecting pipeline?
What it catches
One-on-ones that are forecast reviews, not coaching sessions. Top performers left alone. Struggling reps getting pressure, not skills.
Custom diagnostics
Need something specific?
Post-merger integration, ESG readiness, a bespoke leadership framework — we build custom diagnostics for your context and add them alongside the standard twenty.